{"id":2934,"date":"2025-02-19T15:42:45","date_gmt":"2025-02-19T04:42:45","guid":{"rendered":"https:\/\/intertwine.org.au\/?page_id=2934"},"modified":"2026-09-05T16:58:18","modified_gmt":"2026-09-05T06:58:18","slug":"messaging-the-movement","status":"publish","type":"page","link":"https:\/\/intertwine.org.au\/w\/messaging-the-movement\/","title":{"rendered":"messaging the movement"},"content":{"rendered":"\n<div class=\"et_pb_section_0 et_pb_section et_pb_fullwidth_section et_section_regular et_block_section\"><div class=\"et_pb_fullwidth_post_title_0 et_pb_post_title et_pb_image_below et_pb_bg_layout_dark et_pb_module\"><div class=\"et_pb_title_container\"><h1 class=\"entry-title\">messaging the movement<\/h1><\/div><\/div><\/div><div class=\"et_pb_section_1 et_pb_section et_section_specialty et_pb_gutters3 et_block_section\"><div class=\"et_pb_row et_block_row\"><div class=\"et_pb_column_0 et_pb_column et_pb_specialty_column et_pb_column_1_2 et_block_column et_pb_css_mix_blend_mode_passthrough\"><div class=\"et_pb_row_inner_0 et_pb_row_inner et_block_row\"><div class=\"et_pb_column_inner_0 et_pb_column_inner et_pb_column et_pb_column_4_4 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough\"><div class=\"et_pb_image_0 et_pb_image et_pb_module et_block_module\"><span class=\"et_pb_image_wrap\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/intertwine.org.au\/w\/wp-content\/uploads\/2023\/12\/messaging-workshop-1024x683.jpg\" width=\"1024\" height=\"683\" srcset=\"https:\/\/intertwine.org.au\/w\/wp-content\/uploads\/2023\/12\/messaging-workshop-980x653.jpg 980w, https:\/\/intertwine.org.au\/w\/wp-content\/uploads\/2023\/12\/messaging-workshop-480x320.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" class=\"wp-image-2025\" alt=\"Two women write in a messaging workshop at Our Watch.\" title=\"messaging-workshop\" \/><\/span><\/div><div class=\"et_pb_code_0 et_pb_code et_pb_module\"><div class=\"et_pb_code_inner\"><!-- Ticket Tailor Widget. Paste this into your website where you want the widget to appear. Do not change the code or the widget may not work properly. -->\n<div class=\"tt-widget\"><div class=\"tt-widget-fallback\"><p><a href=\"https:\/\/www.tickettailor.com\/checkout\/new-session\/id\/7788981\/chk\/ed00\/?ref=website_widget&show_search_filter=true&show_date_filter=true&show_sort=true\" target=\"_blank\">Click here to buy tickets<\/a><br \/><small><a href=\"https:\/\/www.tickettailor.com?rf=wdg_298144\" class=\"tt-widget-powered\">Sell tickets online with Ticket Tailor<\/a><\/small><\/p><\/div><script src=\"https:\/\/cdn.tickettailor.com\/js\/widgets\/min\/widget.js\" data-url=\"https:\/\/www.tickettailor.com\/checkout\/new-session\/id\/7788981\/chk\/ed00\/?ref=website_widget&show_search_filter=true&show_date_filter=true&show_sort=true\" data-type=\"inline\" data-inline-minimal=\"true\" data-inline-show-logo=\"false\" data-inline-bg-fill=\"false\" data-inline-inherit-ref-from-url-param=\"\" data-inline-ref=\"website_widget\"><\/script><\/div><!-- End of Ticket Tailor Widget --><\/div><\/div><\/div><\/div><\/div><div class=\"et_pb_column_1 et_pb_column et_pb_column_single et_pb_column_1_2 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough\"><div class=\"et_pb_text_0 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module preset--module--divi-text--default\"><div class=\"et_pb_text_inner\"><p data-pm-slice=\"0 0 []\">As social change activists and change agents, we are committed to a world in which everyone can thrive, a world of equality, gender equity, racial justice, freedom of sexual orientation and gender identity, disability inclusion and more.<\/p>\n<p>Now, more than ever, in this time of uncertainty and unrest, we are aware that there are many who are not yet convinced this world is possible, people who have not yet made up their minds.<\/p>\n<p>This intersectional messaging training draws on decades of social psychology to connect the dots between the evidence you already know and the language and messaging structure you need to create powerful, transformative and persuasive communications.<\/p>\n<p><strong>This workshop comprises two parts:<\/strong><\/p>\n<ul>\n<li><strong>Values-based messaging and frames, vision-barrier-action message structure, theory and practice<\/strong><\/li>\n<li><strong>Suggested language on a variety of social justice topics based on current research, followed by workshopping messages.<\/strong><\/li>\n<\/ul>\n<p>Led by longtime communications strategist Ro (Phoenix) Bersten, the training will cover the theory and implications of values research, the concept of framing, understanding your organisation\u2019s values and frames, understanding your opponent\u2019s values and frames, and then explore practical applications of the vision-barrier-action message structure for your organisation\u2019s intersectional social justice communications. The workshop brings together the Common Cause messaging framework, the latest research from messaging experts in Australia, the US, the UK and Aotearoa, and then offers an opportunity to workshop your own messages with the group.<\/p>\n<p>Suitable for all communications, marketing, campaigns and policy staff.<\/p>\n<p><strong>It is possible to undertake session two by itself only if you have a solid understanding of values-based messaging. <a href=\"mailto:phoenix@intertwine.org.au\">Please get in touch to discuss.<\/a><\/strong><\/p>\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"et_pb_section_2 et_pb_section et_section_regular et_block_section\"><div class=\"et_pb_row_0 et_pb_row et_block_row et_animated\"><div class=\"et_pb_column_2 et_pb_column et_pb_column_1_2 et_block_column et_pb_column_empty et_pb_css_mix_blend_mode_passthrough\"><\/div><div class=\"et_pb_column_3 et_pb_column et_pb_column_1_2 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough\"><div class=\"et_pb_text_1 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module preset--module--divi-text--default\"><div class=\"et_pb_text_inner\"><h3>how intertwine can help your organisation<\/h3>\n<h2>embrace diversity and empower your staff!<\/h2>\n<\/div><\/div><div class=\"et_pb_divider_0 et_pb_divider et_pb_space et_pb_divider_position_top et_pb_module\"><div class=\"et_pb_divider_internal\"><\/div><\/div><div class=\"et_pb_text_2 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module preset--module--divi-text--default\"><div class=\"et_pb_text_inner\"><p>Whatever your organisation, <em>intertwine<\/em> has trainers, mediators and experts available to guide you through the interlocking issues of race, sexuality, gender, class, disability and more.<\/p>\n<\/div><\/div><div class=\"et_pb_module et_pb_button_module_wrapper et_pb_button_0_wrapper\"><a class=\"et_pb_button_0 et_pb_button et_pb_bg_layout_light et_pb_module et_block_module\" href=\"https:\/\/intertwine.org.au\" data-icon=\"$\">More Info<\/a><\/div><\/div><\/div><\/div>\n<span class=\"et_bloom_bottom_trigger\"><\/span>","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_wp_convertkit_post_meta":{"form":"-1","landing_page":"0","tag":"0","restrict_content":"0"},"footnotes":""},"class_list":["post-2934","page","type-page","status-publish","hentry"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.1.1 - aioseo.com -->\n\t<meta name=\"description\" content=\"messaging the movement Click here to buy ticketsSell tickets online with Ticket TailorAs social change activists and change agents, we are committed to a world in which everyone can thrive, a world of equality, gender equity, racial justice, freedom of sexual orientation and gender identity, disability inclusion and more. 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